T here is a lot more to scent branding than just creating a pleasant aroma, or transmitting the aroma of a product. Research tells us that the sense of smell affects about 75% of our daily emotions, and plays an important role in memory. The sense of smell is different from the other senses, as other senses are first directed through the analytical part of the brain, before indirectly reaching the emotional sphere. Scent is a more primitive sense, and science is discovering that scent plays a much larger part in influencing our emotions and decisions.
Customers stay longer in a pleasant smelling space. Studies have shown up to 44% longer.
People who feel good during an experience create an imprinted memory about that experience.
In high anxiety experiences such as at airports or doctor’s offices, we can introduce a calming scent into the atmosphere.
By introducing pleasant scents from childhood like baked apple pie, play dough, cut grass, or pine needles, we can trigger pleasant memories and create a nostalgic experience.
Pizza, coffee, musk, steak, bbq, chocolate, all trigger positive emotional responses and may enhance sales.
Through sensual scents we can increase an interest in products to impress the opposite sex. From the aroma of new car leather to coconut oil, we can trigger an innate desire for a variety of products and services.
Certain scent formulas have proven to create better comprehension, learning, recall, and retrieval of information.
Certain formulas can assist in reducing clerical errors and increase alertness when conducting detailed tasks.